Small Business Start Up Success Story – How to Beat the Odds and Achieve True Small Business Success

Do you have what it takes to become the next small business start up success? Most of us have read about "rags to riches" small business success stories in the headlines, but are any of these stories true? Is it really possible to beat the start up failure rate odds? Can your new start up business not only survive – but thrive in this current economic downturn?

The answer is yes -- if you know the true secret to small business start up success.

The Secret to Success is Bootstrapping

The true secret to start up success is Bootstrapping. If you've done your research, you understand that a new business has about a 56% chance of surviving beyond four years. The primary cause of failure is lack of operating capital. A common, but fatal mistake that many new business owner's face is underestimating the amount of time it takes to turn a profit. This is especially troublesome if your start up and operating costs are sky high.

Reduce Your Small Business Start Up Costs

Learning how to reduce start up costs and ongoing operating expenses, could mean the difference between small business success, or ultimate shut down and failure. So how can you reduce these costs and give your new venture a better chance of survival? My answer is bootstrapping.

As a Start Up Business Consultant specializing in cost reduction strategies, I often provide my clients with the tools they need for shoestring start up success. There are literally hundreds of free resources that new entrepreneurs can take advantage of to greatly lower –- and even eliminate some business start up costs. These proven strategies provide valuable sources of free business start up funding, while unlocking much needed operating capital for long term sustainability.

Take the Next Step!

So what should you do right now? Get advice from a certified small business start up efficiency expert. He or she will be able to guide you in the development of a sound, start up funding plan. This is especially important if you have very limited financial resources. Another option is to take the time required to research the best small business to start on a shoestring budget.

You can have true small business success if you understand why so many businesses fail. Take the necessary measures to ensure your success by finding free resources to help you greatly reduce your start up costs.

©2009 Kimberly Kelly – All Rights Reserved Worldwide.

Permission is granted to reprint this article on the condition that it may only be reprinted in its entirety with all live links and author bio in tact.

Kimberly Kelly is a Certified Start Up Business Consultant who teaches new entrepreneurs the secrets for finding free sources of business start up funding through her ebooks, seminars and coaching services. She is the author of the popular selling ebook: The Start-Up Business Survival Guide: 101 FREE Products and Services to Help Finance Your Dream of Successful Business Ownership. Visit her website at http://wwwStartUpBusinessSurvivalGuide.com.